Matthew Roszak

In The Press Blog

OnLive gets on exclusive demo for Red Faction Armageddon

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OnLive will get the exclusive PC demo of Red Faction Armageddon, marking the first time that any major new video game will be available only to PC gamers through Onlive’s cloud gaming service.

That may not sound like a big victory. But OnLive, the games-on-demand service, has labored long to get the inside track with game publishers by pitching its ability to merchandise games in non-traditional ways. The Red Faction Armageddon demo shows that the publishers see value in giving an exclusive to OnLive.

OnLive offers instant gratification with its games-on-demand service that debuted in June, 2010. Users log into OnLive and immediately play games that are computed and stored on OnLive’s data centers. Users don’t have to download anything and don’t need a high-end computer to play high-end games.

THQ’s Red Faction Armageddon game debuts on June 7 on the PC, PlayStation 3 and the Xbox 360. So OnLive players will be able to try out the sci-fi action thriller game 12 days before the game is available.

The announcement comes on the heels of OnLive’s announcement a couple of weeks ago that it was adding high-quality games such as Borderlands to its PlayPack subscription library, which is akin to Netflix in that it gives gamers access to dozens of games for monthly subscription fee ($9.99). Steve Perlman, chief executive of OnLive, believes that these announcements show publishers are seeing success with OnLive’s business approach and want to cash in on it more. He says this is the beginning of a number of similar exclusives coming soon.

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