Matthew Roszak

In The Press Blog

Zoodles reaches a million children with Kid Mode mobile apps

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Zoodles is out to own your kids as they surf the web, play games, and venture onto tablet computers. The company is launching its child-safe Kid Mode app for Android 3.0 tablets today and is announcing that its previous apps have reached more than a million children.

Mountain View, Calif.-based Zoodles is trying to open up a new market for children on the smartphone and tablet platforms, hoping the devices will spread out to kids as they become cheaper and more ubiquitous. Right now, the market isn’t huge because tablets are very expensive toys for children eight years and under. But Zoodles says it has become the fastest-growing company focused on products for young children. If it stays that way, the dollars will add up.

Zoodles is thinking ahead with a whole suite of offerings for youngsters. The company launched its Zoodles Kid Browser in June, 2010, allowing children to enjoy lots of games and web sites via a safe-for-kids browser plug-in for Firefox. Then in September, the company introduced Kid Mode for Android phones, allowing children to play in a locked application on a parent’s phone. In October, Zoodles launched a video mail service for children (pictured at bottom) where grandparents could read a book to their kids via a Skype-like video calling service.

More than a million children have used Kid Mode to date. In the last 90 days, 500,000 new users have joined. Four kids are joining Zoodles every minute (about eight kids are born every minute in the U.S.). The million kids have spent more than 3 million hours playing education games focused on math and reading skills.

Mark Williamson, chief executive of Zoodles, created Kid Mode as a tool for parents to keep their kids busy with entertainment and learning. Using Kid Mode, they can let their kids play with adult toys such as smartphones or tablets without needing to supervise them. In Kid Mode, for instance, a child can’t accidentally make a phone call to the adult’s boss.

Continue reading: http://venturebeat.com/2011/04/07/zoodles-reaches-a-million-children-with-kid-mode-mobile-apps/

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