Matthew Roszak

In The Press Blog

SiXits ready to wade into Facebook games with Babies Everywhere

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Dean Takahashi

The company is the brainchild of chief executive Euan MacDonald and chief operating officer Nathaniel Hunter (both pictured above), who spent years in key positions at special effect companies such as Disney’s ImageMovers Digital, and Lucasfilm Animation. SiXits has spent the last year developing the core technology and plans on a beta release of the first game in March. The title uses the Unity Technologies’ browser-based 3D game engine.

The company is the brainchild of chief executive Euan MacDonald and chief operating officer Nathaniel Hunter (both pictured above), who spent years in key positions at special effect companies such as Disney’s ImageMovers Digital, and Lucasfilm Animation. SiXits has spent the last year developing the core technology and plans on a beta release of the first game in March. The title uses the Unity Technologies’ browser-based 3D game engine.

“Our goal is to be the Pixar of social media and social games,” MacDonald said.

Scott Foe, a seasoned game developer who has made games for Nokia and Sega, is executive producer of the first game. The game is aimed at women, who are the main demographic of gamers on Facebook, and it targets those who like to nurture. You can tickle the baby, interact with it, and watch it respond with burps or farts. You can arrange play dates with other babies — a fact that turns the baby simulation into a more social game.

“Our goal is to be the Pixar of social media and social games,” MacDonald said.

Scott Foe, a seasoned game developer who has made games for Nokia and Sega, is executive producer of the first game. The game is aimed at women, who are the main demographic of gamers on Facebook, and it targets those who like to nurture. You can tickle the baby, interact with it, and watch it respond with burps or farts. You can arrange play dates with other babies — a fact that turns the baby simulation into a more social game.

View Article: http://venturebeat.com/2011/01/26/sixits-ready-to-wade-into-facebook-games-with-babies-everywhere/

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