Matthew Roszak

In The Press Blog

Silkroad technology increases customer acquisition rate and receives industry recognition in third quarter 2011

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SilkRoad adds Logitech, Inc., Make-a-Wish Foundation of America and Reckitt Benckiser to its Customer Roster

 

SilkRoad technology, inc., a leading provider of talent management solutions, continues to gain momentum for its Life Suite product lines with significant customer growth in the third quarter, including Singapore Institute of Management, ATA Retail Services, Ferring Pharmaceuticals, IMG Worldwide, Logitech, Inc., Make-a-Wish Foundation of America, Reckitt Benckiser and Rocket Software.  In addition to signing new customers, SilkRoad also experienced considerable organic growth as existing customers expanded their SilkRoad Life Suite implementations based on proven ROI and superior ease of use.  With five million users around the world, SilkRoad helps companies of all types improve recruiting and onboarding efforts while building an empowered employee culture.

“With new entrants and increased market consolidation in the HR space, SilkRoad stands out as the leader in talent management,” said Andrew J. “Flip” Filipowski, chairman and CEO of SilkRoad.  “Our desire to create the finest employee experience drives everything we do.  SilkRoad’s employee-centric HR solutions continue to provide value for companies, allowing HR managers to focus on strategic initiatives with the peace of mind that comes with a more productive and engaged workforce.  Our ability to expand implementations with existing customers is proof of the value the Life Suite delivers.”

Highlights from the Quarter:

Expanding Existing Customer Implementations - Also in the third quarter, existing customers including AAA Life, a division of the Automobile Association of America (AAA), added additional product lines.  With the addition of HeartBeat, AAA Life will bring the streamlined and efficient technology that has driven their recruiting efforts with OpenHire into the entirety of their HR functions.

Management Team Growth - SilkRoad appointed Roland Berthelot as senior vice president of global services, leading the Company’s global services organization, including strategic, professional and learning services.  SilkRoad’s award winning customer service program is benefiting from Mr. Berthelot’s 10 years of experience in cloud computing, consulting and sales where he transformed business operations through a Software-as-a-Service (SaaS) delivery model for major Fortune 500 companies.

 

Product Innovation - In the third quarter, SilkRoad added Point to its product portfolio.  Available in early 2012, Point is a new social enterprise solution that brings together the most compelling features of social networking, collaboration and talent management while measuring the influence each employee has within the organization.

Strategic Partnerships - During the third quarter, SilkRoad teamed up with Element K, a leading learning solutions provider, and The Employee Engagement Group, a leading talent management consulting firm.  Both partnerships will provide customers with additional tools and resources to help solve employee development and engagement needs.

Industry Recognition - In the third quarter, SilkRoad was recognized for excellence in customer service by the International Business Awards.  The Company’s customer service teams earned a Distinguished Honoree medal in the Customer Service Department for their efforts in providing world-class customer service to SilkRoad’s global customer base.

Customer and Analyst Comments:

After the successful implementation of OpenHire, SilkRoad customer Jennifer Kelly of Mid Atlantic Long Term Health Care said, “The implementation of OpenHire was streamlined and easy for us to manage.  SilkRoad’s professionals went above and beyond to ensure we understood the process and functionality.  The entire customer service team was incredibly responsive and attentive to all our needs.”

Regarding SilkRoad’s product suite, including the newly launched Point, Josh Bersin of Bersin & Associates said, “SilkRoad introduced a very exciting new product called Point, which I believe has the potential to ‘set the stage’ for the consumerization of user experiences.  Note, SilkRoad is one of the few newer talent management companies that has its own HRMS as well – this company has built a tremendous platform for mid-market companies to implement end-to-end talent management.”

http://www.silkroad.com/Company/News/2011/11/SilkRoad_Q3_2011_Press_Release.html

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Matthew Roszak Bloomberg Businessweek Profile

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The business profile that can be found at the link found below may be of interest to my fellow venture capitalists and business partners.  This Bloomberg Businessweek profile details by professional background and current employment positions.  Please take a moment to look over my profile found here.

Matthew Roszak

Thank you!

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Matthew Roszak and SilkRoad Technology Earn Top Nomination for Talent Management Solutions

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March 8, 2010 –

Talent Management solutions is a process that helps a company create this strategy for reaching the highest potential, and also helping Human Resources in strengthening and personalizing employee experiences which not only will improve the quality of the work environment, but also create a more motivated and engaged work place. Companies such as SilkRoad Technology have created software programs that can help guide a business through the process and help them to personalize their own talent management solution.

SilkRoad Technology was recently nominated and is a finalist for 2010 CODie Awards, a program which evaluates and honors software programs. SilkRoad Technology is a company that has created a software suite of talent management solutions that can help improve the working environment. Life Suite, one of SilkRoad’s management software programs was chosen as a finalist by the Software & Information Industry Associate (SIIA) for an award in the category of “Best Human Capital Solution”.

SilkRoad’s Life Suite was handpicked from over 785 nominations that were submitted by 374 companies. SilkRoad’s CEO Andrew J. “Flip” Filipowski comments on the nomination by saying, “Being a finalist in the ‘Human Capital Solution Category’ is a great validation of the strength of our products and technology, as well as an honor.”

SilkRoad Technology’s co-founder and managing partner, as well as the company’s chief financial officer, Matthew Roszak, also agrees. Roszak oversees SilkRoad Technology’s corporate development activities including strategy, alliances, acquisitions, and financings. Matthew Roszak is also managing partner of SilkRoad Equity LLC, a private investment firm.

About Silkroad Technology
SilkRoad Technology has created a suite of talent management software that can be used in the workplace which “allows human resource professionals to strengthen and personalize employee experiences, resulting in a more motivated and engaged workforce.” SilkRoad Technology is one of the only Human Resources technology vendors that focus on making the clients management talents a success. For further information, please visit, www.silkroad.com.

About Matthew Roszak

Matthew is the chief financial officer and director of SilkRoad Technology, Inc. as well as the co- founder and managing partner of SilkRoad Equity, a private investment firm.
Prior to SilkRoad, Mr. Roszak served as Senior Vice President of Corporate Development for Divine, inc. (NASDAQ: DVIN), an enterprise software firm.
Roszak has a wide range of experience when it comes to investment firms and private equity including private equity, divestitures, corporate and transactional financing, venture capital, and financial restructuring. For more information on Matthew Roszak please visit www.MatthewRoszak.com.

http://www.free-press-release.com/news-matthew-roszak-and-silkroad-technology-earn-top-nomination-for-talent-management-solutions-1268094210.html

 

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SilkRoad technology Chosen as a Finalist for 2010 CODiE Awards

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February 26, 2010 –
SilkRoad’s Life Suite Nominated for Best Human Capital Solution
Winston Salem, NC

SilkRoad technology, a leading provider of talent management solutions, announced today its Life Suite has been selected as a finalist by the Software & Information Industry Association (SIIA) for a CODiE Award in the “Best Human Capital Solution” category. The Life Suite will now be reviewed by members of SIIA, who will vote to select the winner. Winners will be announced in May.

One hundred eighty-eight products from 136 companies were selected as finalists, from a pool of more than 785 nominations submitted by 374 companies. Nominated products were reviewed by subject matter experts, analysts, journalists, and others with deep experience in the field.

“SilkRoad prides itself on being a technology leader and staying ahead of the curve,” said Andrew J. “Flip” Filipowski, CEO of SilkRoad technology. “Being a finalist in the ‘Human Capital Solution Category’ is a great validation of the strength of our products and technology, as well as an honor.”

“This is the twenty‐fifth year we have recognized excellence in the software, education and information industries through the CODiE Awards program,” said Ken Wasch, President of SIIA. “In this economic climate, companies are doing even more to innovate. SilkRoad technology has demonstrated a commitment to innovation and quality that is reflected in their selection as a finalist for the CODiE Awards. I am pleased and proud to have them listed among the candidates, and I wish them the best in the final round of voting.”

A list of finalists can be found on the CODiE Awards Website at http://www.siia.net/CODiEs

Originally called the “Excellence in Software Awards,” the CODiEs were established in 1986 by the Software Publishers Association (SPA), which preceded the Software & Information Industry Association (SIIA). The program was created so that pioneers of the then-nascent software industry could evaluate and honor each other’s work. Since then, the CODiE Awards program has carried out the same purpose – to showcase the software and information industry’s finest products and services and to honor excellence in corporate achievement and philanthropic efforts.

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to 500 leading software and information companies. For further information, visit http://www.siia.net

http://www.free-press-release.com/news-silkroad-technology-chosen-as-a-finalist-for-2010-codie-awards-1267206744.html

 

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Nexon launches first Facebook game: MapleStory Adventures

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By Dean Takahashi

South Korea’s Nexon has specialized in making big downloadable role-playing and action games on the web. But the company is adapting to the new age of social games by launching its first Facebook game,MapleStory Adventures.

The game is in its closed beta stage still, meaning users have to request and receive permission to play. Over time, Nexon will roll the game out to more players. The move is one of the signs that big game publishers are now ready to move in on Zynga’s turf in social games, even as Zynga — which has 249 million monthly active users on Facebook — expands to mobile platforms. Nexon clearly hopes to take its established brands such as MapleStory — which has more than 100 million registered users — and launching them on Facebook.

MapleStory isn’t so hard to adapt to Facebook, since the web-based game is a two-dimensional side-scrolling massively multiplayer online game. On Facebook, the game is just as cute as it is on the web. It is story driven, with the game’s guide Emily leading you through a fantasy world on a series of quests, such as capturing a dozen blue snails. The game has constant music and you hear amusing whacking sounds when you beat up the snails. Once you complete a quest, you level up and can do more things in the world.

Players will be able to play two different kinds of characters: magicians or warriors. You can customize your avatar, or character, to look like yourself. The interface and game play are simpler in the Facebook version. Each area has a variety of cute non-player characters and monsters to fight. You can hire your friends to join your party and help you attack monsters in an asynchronous fashion. That is, you take one turn at a time and your friend does not have to be online for your game session. Players can send each other gifts to boost energy, open mystery boxes or get better skills.

“The closed beta period for MapleStory Adventures marks a watershed moment for Nexon,” said Daniel Kim, chief executive of Nexon America. “One of our key goals is to open our games to the widest audience possible, and Facebook is the perfect platform to both introduce new players to the MapleStory franchise and allow current fans to extend their experience into a new social territory.”

The open beta test will come soon and it will add new areas to the game.

Read more http://venturebeat.com/2011/06/16/nexon-launches-first-facebook-game-maplestory-adventures/

 

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Star Wars: The Old Republic is World of Warcraft for Star Wars fans

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By Matthew Lynley

Let’s get this out there right now — Star Wars: The Old Republic probably won’t kill World of Warcraft. At least, not in terms of sheer gameplay.

BioWare’s latest Star Wars epic The Old Republic, a massively multiplayer online (MMO) game set in the Star Wars universe, is everything Star Wars fans are hoping for in an MMO.

BioWare showed off the game at the Electronic Entertainment Expo today in Los Angeles, Calif. I got a chance to play one of the Sith Marauder classes on a quest — and it is about as good as MMO games come. But The Old Republic is following the recipe for a successful MMO, not a World of Warcraft killer. The only way to defeat World of Warcraft is to discover and create the next big innovation in the MMO genre, not adopt the same tropes World of Warcraft has spent years nailing perfectly.

That being said, The Old Republic is quite fun to play. The game plants players in the Star Wars universe as one of eight classes. There are two factions in the game that are at each others’ throats — four classes per faction — that players have to choose from: the Republic (the good guys) and the Sith (the bad guys.) There are advanced classes that players progress through over time, and each class has three different skill trees to help players specialize the character to their liking. (World of Warcraft classes also have three different skill trees per class.)

BioWare wants to make the MMO’s story a core part of the experience as well. Most MMO games — World of Warcraft included — gloss over the storyline and focus mostly on combat, exploration and progression. Each class in the game has story lines that are unique to the class. Each choice the player makes typically has some kind of an effect on the story line, so a player replaying a class should typically end up with a different experience. The classes also each have a companion character that helps advance the story.

Then there’s the whole Star Wars universe. The series is an iconic piece of pop culture that shows up in movies, books, cartoons, comics and even other video games — World of Warcraft included. Players get to travel to iconic worlds like the desert world of Tatooine and the lush forest planet Alderaan, which is unfortunately blown up in a few thousand years. There are dozens of alien races and tropes, along with the whole mysterious and fascinating story of the Jedi and the Sith. BioWare has a lot to work with in order to create a brand new MMO gaming experience.

BioWare plans to use its story-telling prowess — which is orders of magnitude better than many other game developers — to unseat the current MMO champion from its throne. But the company has been very tight-lipped about what kind of story the players are going to experience when they play through the classes. That’s understandable, because they don’t want to spoil the game, but it’s really the only thing the game might have going for it if it wants to give World of Warcraft a run for its money.

The gameplay is just as similar because World of Warcraft has standardized so many parts of the MMO gaming experience. The damage-over-time abilities, the healing skills, the vehicles and the fantastic animations are all there. Your character looks elegant as she flings around her lightsabers and mows down her enemies. But we’ve seen this all before, and we’ve seen it done very well by World of Warcraft. There is room for copycats, but a copycat game is not going to unseat the current champion.

The aesthetic gameplay similarities to World of Warcraft are endless. The names of some skills in World of Warcraft — like Rupture and Shiv — make an appearance in The Old Republic. Those skills are unique to the Rogue class in World of Warcraft, and they’re skills for the rogue-equivalent Marauder class in The Old Republic. Rage, a resource for some classes that charges up as you execute certain abilities, operates almost identically to the resource of the same name in World of Warcraft. Even the color of the text that appears on the screen and the font (white for damage, yellow for special damage, and purple for experience points) is the same as the MMO titan.

Read more http://venturebeat.com/2011/06/09/the-old-republic-wow-e3/

 

 

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E3 Day One: A good day for gamers

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By Dean Takahashi

It’s been a long day at the E3 video game trade show in Los Angeles. Everyone can now start arguing about who won the battle of the press conferences. Was it Sony or Microsoft? Or Electronic Arts or Ubisoft?I can’t say who won, because everything looked cool. One thing was clear. It was a good day for gamers. Here’s a recap of the highlights of the day.

Microsoft

Microsoft had some great announcements, but most of them leaked out. The highlight of the day was that Microsoft announced that it will launch Halo 4 in 2012 and will launch a remake of the classic Halo Combat Evolved game from 2001 later this year. The Halo 4 game picks up where Halo 3 left off and includes Master Chief and Cortana. It will be part of a new trilogy. Microsoft also leaked a Disney Adventures Kinect game and Star Wars Kinect the night before. With so many leaks, it was hard to say we learned anything new at the Microsoft event.

Epic Games also showed a good demo of Gears of War 3. But the company was pretty light on exclusives for the Xbox 360. Many of the titles it showed, from Call of Duty Modern Warfare 3 to UFC Undisputed, will be on other platforms. Microsoft devoted a lot of time to Mass Effect 3, Ghost Recon Future Soldier, Minecraft, and Tomb Raider as well. Those titles will be available on the PS and PC as well. So while they looked good, they don’t help Microsoft’s cause of exclusivity.

The company has sold more than 10 million Kinect motion-sensing systems, mainly on the strength of casual games such as Dance Central. But today, the company trotted out hardcore Kinect games. For instance, Mass Effect 3 uses Kinect voice commands so you can dispatch your companion characters to attack enemies. The Star Wars Kinect game also looked like it worked pretty well. And Kinect Fun Labs looked pretty funny.

Curiously, Microsoft didn’t even mention at its event that it has launched cloud storage for gamers on Xbox Live so that players can store their saved games. Maybe it didn’t say anything about it since Sony made that announcement on the PSN first.

Microsoft also took its cause of taking over the living room further with the announcement of new Xbox Live features, such as YouTube on Xbox Live and Bing voice search.

Microsoft has clearly been investing a lot of money in its core hardcore games — Halo and Gears of War — and its Kinect titles. But it didn’t seem like it had a broad line-up of exclusives.

Electronic Arts

EA showed off nine major games that were very impressive. The highlight was Battlefield 3, the first-person combat shooter that will do battle with Modern Warfare 3. The game looks like it will have better vehicles (tanks!) than MW 3, and it will have a gamer’s social network that will be available free of charge. (Activision Blizzard plans to charge for its Call of Duty Elite social network). To me, this was the best demo of the day.

Mass Effect 3 got a lot of air time at Microsoft’s press conference and at EA’s event as well. The game looks beautiful and it’s full of action and role-playing elements. The game looks solid, but it’s pretty far off, since it won’t come out until March 6, 2012.

Star Wars: The Old Republic had an awesome trailer, but EA didn’t show off much game play. The trailer suggest that this massively multiplayer online game will have a great story. The game will rise or fall on the quality of that story. The game play and the graphics are average. But it isn’t easy to tell if the story will be awesome.

Need for Speed: The Run is the latest version of EA’s classic racing game franchise. To make it more engaging, EA showed off a chase scene where a criminal suspect beats up a couple of cops, steals their car, and then drives like crazy across a city. It was over-the-top, and the parkour chase scene on foot reminded me of Mirror’s Edge.

SSX is going to get another shot at greatness as EA publishes the attitude-heavy snowboarding game in January, 2012. The game lets snowboarders live out their fantasy of boarding through the world’s most dangerous places, such as the Himalayas. It was funny when EA turned on fog machines in the audience to add to the effect of the blaring music and heady visuals on the big screen.

EA managed to pry Insomniac Games loose from Sony and will publish a shooting game called Overstrike from Insomniac.

EA Sports had some cool titles too and head of the division Peter Moore said a number of the games will have support for Kinect in the future. EA is doing good by gamers by tightening the core game mechanics of Madden and FIFA, making them easier and more fun to play.

John Riccitiello, chief executive of EA, took a few shots at rivals. His rivalry with Zynga — the social game maker that just stole away EA’s No. 2 executive — was evident as he announced the pending launch of a real game on Facebook, The Sims Social.

Curt Schilling showed off the first game from 38 Studios. The game, Kingdoms of Amalur: Reckoning, will be published by EA. It’s good to see that EA is still reaching out to publish games for major developers.

Ubisoft

You can always tell which game is most important because the press conferences end with it. That was the case with Ubisoft, which waited until the close to show Assassin’s Creed Revelations, the final adventure of the character Ezio. This game is set in Constantinople. Ubisoft has been coming out with a new version every year for this franchise. And it doesn’t look tired yet. VentureBeat’s Matt Lynley thought this was the best game of the day.

The Tom Clancy franchise is back in a big way, from the free-to-play Ghost Recon Online to Ghost Recon Commander on Facebook. With Ghost Recon Future Solider, you’re really leveling up your weapon rather than your character.

Ubisoft also had a pleasant surprise with Far Cry 3, a new first-person shooting game that will rely on both outstanding graphics and good storytelling as well. The Far Cry games have beautiful tropical island graphics. You can see people a mile away with a rifle scope and blast them, so they never know what hit them.

Rayman Origins, modeled on the original title that came out 16 years ago, looked very cute and fun to play. It’s rare to see a two-dimensional platform game these days. This one had a nice sense of humor.

Ubisoft is also reviving World War II as a genre for a shooting game. While Call of Duty and Medal of Honor left that territory behind, Ubisoft is launching a new Brothers in Arms title. But the approach is a risky one. Gearbox Studios, maker of Duke Nukem Forever, has created four characters who will tam up and kill Nazis in a comic fashion. The game is half comic and half a bloody mess. We’ll see if gamers go for the mix of the history, bloody, and comic angles.

Ubisoft is investing heavily in the dance game craze with Just Dance 3, going up against MTV’s Dance Central 2 for the Kinect. And with Rocksmith, a Guitar Hero-like game where you learn to play a real guitar, Ubisoft is also investing in an original music game. If that category comes back, you can expect to see a much larger game industry.

Sony

Sony started off by apologizing to gamers about the screw-up with the PlayStation Network, which was down for nearly a month as the company deal with a hacker attack.

Then Sony made amends by showing great games. Those include Uncharted 3: Drake’s Deception, Infamous 2, and others. Uncharted 3 is going to be awesome: great graphics, story, game play, and awesome environments.

Sony gave the NGP a name, the PS Vita, and a price. It will cost $249 (the same as the Nintendo 3DS) for a Wi-Fi only version, and $299 for a Wi-Fi/3G version. I’ve noted before that the PS Vita looks really good close-up, so checking it out is a must at the show.

It also had some cool games such as Uncharted 3: Golden Abyss and LittleBigPlanet 2. I liked how the PlayStation 3 and the PS Vita work well together. For instance, you can play the Mod Nation Racers game on the PS 3 and use all 2 million user-generated race tracks on the PS Vita version. You can do the same with all of the LittleBigPlanet 2 games created on the PS 3.

CCP also announced that its Eve Online game (exclusive for the PS 3) will be linked to a new title, Dust, which will share the same game universe as Eve Online. You can play the Eve Online strategy game or pop into Dust for first-person combat.

We’ll see what Nintendo has in store for tomorrow. With the Wii 2, the Japanese company has a chance to wow the audience.

Read more http://venturebeat.com/2011/06/06/e3-day-one-a-good-day-for-gamers-poll/

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Nintendo details 3DS eShop, will offer free Wi-Fi to U.S. owners

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By Sean Ludwig

Nintendo today announced details for its 3DS eShop, where users will be able to buy digital copies of new and classic games. The company also announced it had partnered with other companies to give free Wi-Fi access to 3DS owners at 25,000 locations in the United States.

The 3DS eShop will go live on June 6 when the 3DS receives its first big software update. The update will give users a Web browser that supports 3D object viewing and access to the eShop. The eShop will allow users to download “original 3D sofware, classic games that have been remastered in 3D called 3D Classics, Game Boy and Game Boy Color ‘Virtual Console’ games in their original 2D glory, and more than 350 Nintendo DSiWare games,” according to Nintendo.

So far, announced offerings in the eShop are scant, but a few upcoming titles are notable. The eShop will offer the NES classic Excitebike remastered in 3D for free until July 7, as well as serve up the Game Boy games Super Mario Land, Alleyway, and Radar Mission in the near future. Another piece of software in the eShop will be Pokedex 3D, a free app that lets users see Pokemon characters in 3D.

Nintendo additionally announced that U.S. 3DS owners will get free Wi-Fi access at more than 25,000 locations on Tuesday thanks to new partnerships with AT&T, Best Buy, and Simon Property Group, owner of nearly 200 malls in the U.S. About 1,000 Best Buy locations, all Simon Property Group malls, and 24,000 AT&T hotspots will offer Wi-Fi access in the arrangement.

“With thousands of free Wi-Fi access points through our alliances, Nintendo 3DS users across the country can instantly enjoy one-of-a-kind entertainment experiences wherever and whenever they like,” said Nintendo of America President Reggie Fils-Aime in a statement. “In addition to a strong lineup of games and the ability to view 3D content without special glasses, the system makes it easy for people to connect with their surroundings and each other, even when they’re away from home.”

Free Wi-Fi and the addition of a Web browser and eShop will likely make the 3DS a more compelling device to the average user, who already has his choice between smartphones, tablets, and rival gaming devices.

Read more http://venturebeat.com/2011/06/02/nintendo-details-3ds-eshop-will-offer-free-wi-fi-to-u-s-owners/
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Call of Duty warriors get their own social network

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By Dean Takahashi

Activision Blizzard is announcing Call of Duty Elite today, a social network for players of the most popular video game franchise in the world.

The subscription-based service has been in the works for two years and represents a way to get hardcore players even more engaged in the popular combat game, which draws more than 7 million players a day for multiplayer online battles. The move shows that innovating at the social layer of video games is becoming essential to success, even for hardcore video game companies.

“Games as an entertainment form are better than ever,” said Jamie Berger, vice president of digital at Activision Blizzard. “The world is changing and our competitive set has morphed dramatically. Now we compete with blockbuster movies, social networking, mobile apps — all of them vying for the player’s attention.”

The network will launch in beta form this summer with the Call of Duty Black Ops game that debuted last November. But it will launch as an integrated part of the Call of Duty Modern Warfare 3 game that debuts on Nov. 8. Call of Duty Elite could prove to be a strategic asset in the coming battle with Electronic Arts, which is launching Battlefield 3 this fall.

[Activision Blizzard briefed journalists on the Call of Duty Elite launch and asked everyone to honor an agreed-upon embargo for 6 am. But the company allowed the Wall Street Journal to publish the story yesterday evening].

For more visit http://venturebeat.com/2011/05/31/call-of-duty-warriors-get-their-own-social-network/

 

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Attention, shoppers: Men outspend women 9 to 1 on mobile virtual goods

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Given the stereotype of how much women love shopping, you’d expect them to be the biggest spenders online. And women are indeed fueling purchases at sites such as Gilt Groupe. But when it comes to purchases of virtual goods in mobile social games, men outspend women by 9 to 1, according to a survey byMocoSpace.

The data comes from a study of 1,500 social gamers on Boston-based MocoSpace’s mobile entertainment platform. The company analyzed anonymous user behavior to see how the sexes behave when it comes to games. It found that 53 percent of MocaSpace mobile social gamers are male and 47 percent are female. Men spend slightly more time playing the games, averaging 21 minutes a day compared to 19 minutes for women.

But 69 percent of the males buy virtual goods and only 31 percent of females do. On top of that, those male gamers are responsible for 90 percent of virtual goods that are purchased inside the games. It shows that men really do love to shop, at least when it comes to gaming. Games on MocoSpace include Games on the MocoSpace Games platform include Street Wars, Stage Hero, and Happy Farm. Overall, there are 17 million members on MocoSpace’s platform.

Continue reading: http://venturebeat.com/2011/05/27/attention-shoppers-men-outspend-women-9-to-1-on-mobile-virtual-goods/

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